DAVID BUCHANAN

Led comprehensive content and social media strategies to enhance online presence and drive engagement for a leading e-commerce and retail brand.

• Drove SEO strategy and implementation across product listings, blog posts, and landing pages, significantly increasing organic visibility and search rankings through keyword research, metadata enhancement, and internal linking.
• Authored and edited high-conversion content for blog articles, email campaigns, and diverse marketing collateral, enhancing customer engagement and supporting key sales initiatives.
• Managed and executed comprehensive monthly social media and content calendars, consistently aligning brand voice with sales objectives across multiple platforms.
• Collaborated cross-functionally with design and product teams to develop and launch targeted digital campaigns, effectively driving engagement and conversions for both e-commerce and retail audiences.

Directed media relations, public relations, and content production for a prominent national speedway and dragway.

• Generated comprehensive press releases and results stories, securing widespread media distribution across speedway websites and key trade publications.
• Developed strategic media advisories and compelling pitch ideas, successfully securing significant media coverage in various outlets.
• Served as the official announcer for the stock car racing program, enhancing fan experience and event atmosphere for thousands of attendees.

Coordinated digital marketing efforts, optimizing e-commerce content and managing social media presence to improve brand visibility and customer engagement.

• Enhanced organic visibility and search engine ranking by optimizing e-commerce product pages with keyword-rich content, meta descriptions, and alt tags.
• Developed compelling digital content across blogs, social media, and email blasts, successfully supporting seasonal and product-focused marketing campaigns.
• Cultivated and maintained brand presence on Facebook and Twitter, strategically aligning content to achieve customer engagement goals.

Produced and hosted sports radio broadcasts, contributing to content development and online presence for a major sports radio station.

• Produced live network broadcasts for Buffalo Sabres games, ensuring seamless delivery and high-quality audio content for a wide audience.
• Created engaging digital content for the station website, contributing to online audience growth and enhancing listener interaction.

Managed and created digital content for a leading internet retailer, focusing on product reviews, catalog descriptions, and social media engagement.

• Authored engaging blogs and product reviews for a leading internet retailer's website, driving content strategy for trading cards and sports collectibles.
• Managed and updated an extensive online product catalog, ensuring accuracy and appeal through meticulous product descriptions.
• Maintained active social media presence on Twitter and Facebook, fostering community engagement and enhancing brand visibility.